Direct Focus is one of the leading end-to-end marketing and communications agencies in Winnipeg. During my time with the company, I played a key role in redesigning and redeveloping their website, leading both the design and development efforts to modernize their digital presence.

This project involved a complete UI/UX overhaul, focusing on visual clarity, responsiveness, and performance optimization. I was responsible for designing custom icons, animations, and interactive elements to enhance user engagement while ensuring seamless front-end and back-end integration.

Collaborating with a new team at Direct Focus, I gained valuable insights into the Canadian digital marketing landscape and client expectations. This experience not only strengthened my ability to create high-impact marketing platforms but also reinforced the importance of design-driven development in crafting seamless and effective digital experiences.