Neo Smartpen introduced an innovative concept—capturing handwritten notes in real-time and seamlessly storing them on smart devices. This breakthrough technology bridged the gap between the analog and digital worlds, providing a new level of convenience for users, particularly professionals in the creative industry. At the time, this was a cutting-edge solution that transformed traditional note-taking into an interactive digital experience.

During the development of Neo Smartpen’s first-ever mobile application and website, I collaborated closely with the client, ensuring that the design and brand identity aligned with their vision. This period marked a significant growth phase for the company, where the emphasis on creativity played a critical role in defining their market presence. The brand identity was carefully crafted to resonate with early adopters in the art and design industry, making the product stand out in a highly competitive market.

The application was among the first to incorporate transparent 3D polygons in the background, adding a modern and dynamic aesthetic. The use of pentagonal elements further reinforced a unique and memorable product identity. In designing the logo, I applied the golden ratio, creating a composition that felt organic and visually harmonious. Moreover, I implemented customizable UI elements, allowing users to personalize their experience and engage with the technology in a more intuitive way.

By combining design innovation with cutting-edge technology, this project set the foundation for Neo Smartpen’s digital transformation, establishing them as a leading brand in the smart stationery market.