EarthStrongCanada.
One information structure serving farmers, dealers, and partners who each want something different from it.
What I did
- Brand Translation
- Information Architecture
- Interface Design
- Front-End Build
Overview
Earthstrong Canada brings science-based crop nutrition and patented soil-analysis technology to Western Canadian farmers. A subsidiary of Floratine Products Group and rooted in three decades of research, the brand needed a digital home that matched its weight. The hard part is that a farmer, a dealer, and a partner want different things from the same agronomic data. Rather than three sites, I built one information structure that lets each find their own answer.
One Structure, Three Readers.
Built with
- Next.js
- TypeScript
- SCSS
- GSAP