PrarieCricketFarm.
An e-commerce experience for sustainable cricket protein, built to earn belief before it asks for the sale.
What I did
- E-commerce UX
- Product Flow
- Checkout Experience
- Interface Design
Overview
Prairie Cricket Farms makes premium cricket-based protein in Manitoba, a category that lives or dies on trust. The site had to do three things at once: educate, earn confidence, and convert. Those pull against each other, so the design had to decide the order. I led with nutritional proof and honest sourcing, then held the storefront to the same restraint, with Shopify kept headless behind a custom front end so the buying step never breaks the tone.
Proof Before Pitch.
Built with
- Next.js
- TypeScript
- SCSS
- Shopify
- Supabase
- GSAP